1.3 billion People, a fast growing economy, bustling cities like Hong Kong, Shanghai or Beijing: China is on its way to be a more and more dominant player on the world stage. However, with the opportunities come many obstacles for foreign enterprises to be successful. By all accounts the key challenge remains the management of people to achieve world-class operations.

Haier, TCL, Lenovo or Brilliance – the Chinese champions are conquering the Western markets. Both big state owned and private Chinese enterprises are increasingly active in high level outbound M&A, they build up high-tech factories and install R&D centers at home as well as in overseas. The Chinese overseas investment has increased dramatically – from some hundred million USD a few years ago up to billions of USD in 2007.

Business Insights: China is very different from the multitude of books by Western commentators, often academics rather than experienced business managers, that have flooded the market in recent years.

The principal author and editor, Jonathan Reuvid has been actively engaged in joint venture development in China, both as a consultant and an investor since 1984. He is also the co-editor of Doing Business with China, now in its fifth edition, in association with China Association of International Trade (CAIT), an affiliate of the Ministry of Commerce. This publication was acknowledged as a leading handbook for decision-makers in Western business corporations worldwide.