China has given three Dot-coms the green light to broadcast Olympic events, with Sohu.com in the driver’s seat as a sponsor of the event and the first dot-com to be given rights to broadcast.
The Chinese Internet industry in itself is big business and with the
Olympic Games bringing with it huge business prospects and promising
advertising revenue for online firms, the three companies no doubt have
their eyes on the prize.
Nasdaq-listed NetEase.com and Sina Corp as well as Hong Kong-listed
Tencent (QQ) signed with CCTV.com for video broadcasting rights and to
offer video on demand services online. While PPLive.com, with more than
100 million registered users worldwide, also obtained rights from CCTV
to broadcast Beijing Olympics content through its websites.
PPLive was ranked first of all Chinese P2P platforms for user scale and exclusiveness, media reports.
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