The 470-room Sheraton Beijing Dongcheng hotel will form part of the Global Trade Centre mixed-use development that comprises offices, retail stores and serviced apartments.

Though hotel companies have been hit this summer by falling global travel demand, Starwood sees its aggressive growth in China as a twin-edged, long-term investment – catering both for travellers to and within China, and marketing its brand portfolio to outbound Chinese travellers.

“By 2020, China will generate over 100 million outbound trips a year, more than triple its current output, making it one of the largest origins of outbound travel in the world,” says Simon Turner, President, Global Development for Starwood Hotels & Resorts. “As the Chinese travel abroad, they look for brands they know, and therefore Starwood’s development in China today, has significant implications for our hotels worldwide.”

Starwood currently operates 43 hotels in China, and has 57 new properties scheduled to open.  These include 22 Sheratons, 12 Four Points by Sheratons, eight Westins, five W hotels, four St Regis, three Le Meridien hotels, two aloft hotels and one Luxury Collection hotel.

 

Last update : Sunday, 03 August 2008

Keywords : Starwood, Hotel, Opening, Travelling, Tourism

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