Nokia tops the list of Asia’s top 1,000 brands for 2007, according to a
joint survey by Media magazine, brand consultancy Asian Integrated
Media and market research company Synovate.
This list presents the cumulative results of market research in nine
markets: China, Hong Kong, Taiwan, the Philippines, Thailand, Malaysia,
Singapore, India and Indonesia. Synovate interviewed people aged 15-64
years old, with sample sizes per market of 500, apart from China and
India, where the sample was 750 across three and four top-tier cities
respectively.
"This is the fourth Asia's Top 1000 Brands survey, and it continues to
highlight the local and global brands that are able to break through
the clutter and stand apart from the crowd," said Peter Jeffery,
Executive Director of Asian Integrated Media.
The survey’s top three ranked brands in China are: MasterKong, Nokia
and Mengniu; while 7-Eleven, Watsons and Coca-Cola took the top spots
in Hong Kong.
According to the survey, the top 20 brands for Asia are:
1 Nokia
2 Sony
3 Colgate
4 Coca-Cola
5 Panasonic
6 Honda
7 7-Eleven
8 Samsung
9 Nestlé
10 Adidas
11 Yahoo!
12 Nike
13 Nescafe
14 Canon
15 Starbucks
16 Sony Ericsson
17 Pampers
18 Google
19 Darlie
20 Pepsi
To read more about the full top 1,000 brands list, visit www.synovate.com
Last update : Thursday, 13 September 2007
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