Dell
said Monday that from next month it will start selling its PCs and
notebooks in China through GOME, the country's largest electronics retailer.
Sales will start
through 50 GOME stores before expanding to more stores in the first
half of next year, Dell said in a statement. GOME has almost 1,000 stores in 210 cities in China.
Dell, the world's second-largest PC vendor after
Hewlett-Packard Co., has traditionally sold computers over the Internet
or by telephone, but in May it said it would sell computers through
Wal-Mart in the U.S. According to Market Watch, since then, Dell has signed deals with retailers in the U.K., Japan and Russia.
"Although the direct model is great for many people, in Asian cultures
and China in particular many people want to see and touch and feel
things before they actually take them home," Michael Tatelman, Vice
President of marketing and sales for Dell's global consumer business,
said during the press conference.
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