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Home arrow News & Interviews arrow News October 2007 arrow KFC Ditches Nestle for Chinese Dairy Supplier
KFC Ditches Nestle for Chinese Dairy Supplier PDF Print E-mail

By Peter Bachmann, on Wednesday, 24 October 2007

Published in : The News, News October 2007


nestle.jpgFinger-lickin' U.S. fast food group KFC has signed an agreement with Mongolia-based Mengniu Dairy Industry Group, which will lead to the replacement of Nestle as its key supplier for dairy products, according to state media.

 

The strategic alliance is a "strong demonstration of faith in Chinese product quality," says China Daily, alluding to myriad recent food safety issues in China. The agreement between KFC and Mengniu Dairy will take effect from next year and is a major coup for the ambitious Chinese dairy supplier, as the American fast food chain sells dairy products at all of its more than 2,000 stores in China.

The deal represents the latest success for Mengniu, sponsor of China's hugely popular Super Girl television talent show, which has replaced Nestle as a supplier for other multinational food companies in China - including Starbucks, China which made the switch from Nestle to Mengniu earlier this year.


Last update : Wednesday, 24 October 2007

   
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Keywords : KFC, Nestle, Mengniu, Dairy Products


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