 Nokia’s global executives gathered in Shanghai today to launch the company’s China flagship retail store. Located on East Nanjing Road, the store is Nokia’s seventh flagship opening – following Moscow, Chicago, Hong Kong, Helsinki, New York and Mexico City. It plans to open 18 worldwide.
“This is undoubtedly the busiest shopping street we have seen in the
whole world, so we are very confident about the future of this new
store,” Cliff Crosbie, Director of Global Retail and Trade Marketing
for Nokia, told BizChinaUpdate. “We have learned a lot from opening a
flagship store in Hong Kong last year, which attracts a lot of Chinese
tourism traffic,” Crosbie added. During its first year of operation,
the Hong Kong store attracted one million visitors.
The new Shanghai flagship store adds to Nokia’s 40,000 licensed mobile
phone retail outlets across China – all of which will be coordinated
later this year from a brand new Nokia China headquarters in Beijing.
The six-storey, USD450m HQ will house 2,000 R&D and management
staff. Nokia also has two manufacturing plants in China, in Beijing and
Dongguan.
“We see growth across all market segments in China, including high-end
products in cities like Shanghai right through to lower-grade
technology in rural areas,” Crosbie said. We have a two-tier strategy
focused on marketing and distributing our products to all potential
customers in China.”
Nokia sold 19 million mobile phones in China during the third quarter
of 2007, up 37 per cent year on year. Sales in the first nine months of
the year totalled 50.2 million, compared to a total of 52 million
phones sold during the full 2006 year.
Last update : Friday, 26 October 2007
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