As China’s tourism industry moves into pre-Olympic overdrive, every new hotel, bar, restaurant and tourist attraction is searching for that critical ‘new angle’ to help boost its profile and profits. Located on a pulsing Shanghai sidestreet, Hotel URBN has a different goal: it aims to be China’s first carbon-neutral boutique hotel.
The 27-room, four-floor hotel is being built on the site of an old post
office, and is set to open in mid-December. BizChinaUpdate toured the
property today, and though still largely under construction, it is
shaping up very well. Created by long-established Shanghai design
company, Space, the open-plan rooms are created in a stylish blend of
slate and teak, with large windows, linen curtains, a sexy sunken mini
lounge, platform–style bed with king-sized mattress, bath tub in the
bedroom and customised mini bar. Two fourth-floor suite rooms include
private access to a spacious top-floor Japanese garden, and the largest
suite also features a bespoke wine cellar and bar.
Even amid the current construction dust, it is clear that this property
will raise the boutique bar in Shanghai. A courtyard garden will be the
main entrance point, while an atrium-style hanging garden will offset
the contiguous slate pieces that comprise the high walls. The hotel’s
65-seat restaurant, called Room 28, is being created by Shanghai-based
F&B company, Wagas.
The company has signed an agreement with UK-based carbon wholesaler,
Climate Bridge, whereby the total amount of energy the hotel consumes,
including staff commutes, food and beverage delivery, and the energy
used by each guest, will be tracked to calculate the carbon footprint.
URBN will then purchase credits to neutralise its footprint by
investing in “green” energy development and emission reduction projects
in China. Hotel guests can also choose to purchase carbon credits from
the programme to offset their flights.
Hotel Urbn is the first of a planned 10-hotel roll-out, with two more
hotels being added in Shanghai, and other subsequent opening across
urban China.
For more information, visit: www.urbnhotels.com
Last update : Friday, 09 November 2007
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