More Chinese tourists will soon be headed to the United States. That is the expected upshot of a memorandum of understanding signed in Beijing by U.S. Commerce Secretary Carlos M. Gutierrez, which will facilitate group leisure travel from China to the United States and permit United States destinations to market themselves in China.
The agreement was announced at the U.S.-China Joint Commission on Commerce and Trade (JCCT), and is set to be implemented in spring 2008. “This agreement will open a large and growing market for the U.S. travel and tourism industry,” said Gutierrez. “Now more Chinese visitors have an opportunity to experience America’s hospitality, cultural diversity and natural beauty.”
The United States is forecast to receive 579,000 Chinese travellers by 2011. On average, Chinese citizens spend more during their stay than visitors from other countries. In 2006, average per visitor spending by Chinese citizens travelling to the United States was more than USD6,000.