Direct sales superior and PC maker, Dell, is seeking partners in China to channel its retail and commercial products.
The world’s second largest PC maker is looking to enroll 1,000 partners
in China by the end of this year as a means of tapping into the
country’s profitable PC market. The PartnerDirect program is aimed at
helping to increase its accessibility to consumers in small and
medium-sized companies in smaller Chinese cities. Some of the
commercial partners will sell both Dell hardware and support services,
while others will provide hardware to end-users.
Dell spokesperson is quoted as saying that the commercial product
partnership plan is an important part of Dell’s long-term strategy in
China.