Baidu has landed itself in hot water, yet again. The Internet search engine front runner, which has sparked outrage from international music labels such as Sony BMG and Universal Music for copyright infringement in the past, now has Chinese music companies calling on businesses to halt advertising with Baidu.
In a statement issued by The Music Copyright Society of China together
with the International Federation of the Phonographic Industry, Baidu
was considered the largest supplier of pirated music in the country and
that legal action against the company was imminent. Universal Music,
EMI, Sony BMG Music Entertainment, and Chinese local record companies
such as Linfair Music, Linfair Music Publishing, among others have all
signed the statement in favour of legal action against the Internet
search engine.
The parties have even taken a step further and sent letters to Baidu’s
major advertising companies asking them to stop or reconsider
advertising with Baidu.
One of China’s major music distributors R2G had sued Baidu in a Beijing
court on 16 May, for not legally acting on removing online music links
to which Baidu responded that it takes this matter seriously and
emphasised that it has always attached high importance to the Internet
sector's copyright protection, state media reports.
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Baidu has landed itself in hot water, yet again. The Internet search engine front runner, which has sparked outrage from international music labels such as Sony BMG and Universal Music for copyright infringement in the past, now has Chinese music companies calling on businesses to halt advertising with Baidu.
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