Hong Kong-based Swire Properties has announced further details about its new Swire Hotels venture. The company will launch its first 99-room boutique property in Beijing this summer. Located at the swish The Village retail and entertainment development in Sanlitun (itself developed by Swire – and featuring, among other things, the world's largest Adidas concept store and an Apple Store) the hotel will be both owned and operated by Swire Hotels.
As previously reported, the very contemporary Beijing hotel - called
Opposite House – is designed by in-demand Japanese architect Kengo
Kuma, and the restaurants and bar concepts have been created by Shanghai-based
restaurateur David Laris. The hotel will pitch its room prices at the
top end of the luxury hotel sector, with starting rates of RMB3,100 per
night.
The Opposite House hotel in Beijing is the first of a portfolio of individually named properties that Swire will roll out in the next three years – each of which will be created by a "world leading architect". Slated to open in September 2009 is a 117-room boutique hotel on the upper floors of the JW Marriott hotel building in Hong Kong, followed by a 343-room four-star property in Island East, Hong Kong. Swire will also open a 100-room hotel in Guangzhou in 2010. A hotel in Puxi, Shanghai, is planned to open at a later date.
Swire has also acquired properties in Brighton, Bristol, Cheltenham and
Exeter in England, which will be redeveloped as luxury hotels.
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